Privacy Policy

Last Updated: 2/26/2025

1. Introduction

Families First Pediatrics (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our services, including our websites, patient portals, appointment scheduling platforms, and SMS/email communications.

By using our services, you agree to the terms outlined in this Privacy Policy. If you do not agree, please discontinue use of our services.

2. Information We Collect

We collect and process personal information to provide you with healthcare services, appointment reminders, and relevant health information. The types of data we collect include:

A. Personal Information Provided by You

Full name, date of birth, and contact details (email, phone number, address)
Insurance and billing details
Communication preferences (SMS, email, phone)

B. Automatically Collected Data

IP address and device information when visiting our website
Online appointment booking details
Patient portal activity

C. Information from Third-Party Systems

Health records from our electronic health record (EHR) software solutions, which may include Denticon, AdvancedMD, Be Vizual, or other platforms depending on the service line used.

3. How We Use Your Information

We use your data for the following purposes:

Providing medical services, including scheduling, treatment planning, and follow-ups
Appointment reminders and notifications, including confirmations, updates, and rescheduling options
Patient support and education, including health-related content and guidance
Billing and insurance processing
Compliance with healthcare regulations and security requirements

4. Communications & Messaging Preferences

You may receive communications from us regarding different service lines, such as pediatrics, orthodontics, dental, or mental health.

A. Email Messaging

By providing your phone number and/or email, you consent to receive messages regarding appointments, treatment reminders, and health-related updates for each service line you use.
Click Unsubscribe in the email footer to stop receiving email messages.

B. SMS Messaging Opt-In/Opt-Out

Families First Pediatrics respects your privacy. By opting into our SMS messaging service, you agree to the following terms regarding how we handle your data.

Data Collection: We will collect your name, email address, mailing address, and mobile number when you sign up for SMS updates. The information will be collected via the website contact form, email, service agreement, or third-party reservation systems.
Data Usage: We use your data solely for sending updates, and reminders related to our products or services.
Data Security: We protect your data with secure storage measures to prevent unauthorized access.
Data Retention: We retain your information as long as you are subscribed to our SMS service. You may request deletion at any time.
MESSAGE AND DATA RATES MAY APPLY. Your mobile carrier may charge fees for sending or receiving text messages, especially if you do not have an unlimited plan.
Messages are recurring, and message frequency varies.
Contact Families First Pediatrics at (801) 254-9700 or info@familiesfirstpediatrics.com, or text STOP to (801) 254-9700 to stop receiving messages.
Opt-Out: You can opt out of the SMS list at any time by texting, emailing, or replying STOP or UNSUBSCRIBE to (801) 254-9700 or email info@ffpeds.com . After unsubscribing, you will receive a final SMS to confirm you have unsubscribed and we will remove your number from our list within 24 hours.
You can send HELP for additional assistance, and you will receive a text including our phone number, email, and website. We are here to help you.
Non-Sharing Clause: We do not share your data with third parties for marketing purposes. Families First Pediatrics will not sell, rent, or share the collected mobile numbers.

C. Third-Party Messaging & Data Storage

Your data may be stored in separate clinical software solutions depending on the service you use. Opting out of one service’s communications does not automatically remove you from another.

5. How We Protect Your Information

We implement industry-standard security measures, including:

HIPAA-compliant encryption for patient data
Access control restrictions to limit data exposure
Regular audits to ensure compliance with healthcare laws

6. Sharing Your Information

We do not sell patient data. However, we may share your information with:

Insurance providers for claims processing
Third-party service providers assisting with appointment management
Government agencies if required by law

7. Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

8. Cookies

We may use cookies on this site. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, a cookie could help keep you logged into an account on a website between visits, thereby saving time while on our site. Cookies can also let us track and target the interests of our users to enhance the experience on our site. Usage of a cookie is not linked to any personally identifiable information on our site.

9. Analytical Data

Our site uses Google analytics to track users in a non-identifiable way. This allows us to detect problems and to improve the website experience for all users.

10. Your Rights & Control Over Your Data

You have the right to:

Request access to your health records
Update or correct personal information
Withdraw consent for marketing or non-essential communications

11. Updates to This Privacy Policy

We may update this policy periodically. Changes will be posted on this page with the updated effective date.

If you feel that we are not abiding by this privacy policy, you should contact us immediately at info@ffpeds.com.